I wrote this review of Daniel Pink’s book Drive for the Wall Street Journal. It’s an interesting book which makes some good points about how to motivate people. Pink’s also good company as a writer. My nagging feeling about it, though, is that while it claims to be saying something new and profound – I’m not convinced it does. That doesn’t always matter – it’s hard to find new things to say. But there’s this gap between rhetoric and substance in much business writing which feeds my own skepticism about the whole exercise. The harder people beat their drum, the less it is they seem to have to say. Nonetheless, I’m sure Pink will do very well with it and companies will lap it up, though whether they do anything about it, I’m not so sure.