Economist Review

Delighted to be reviewed in The Economist’s Business Books Quarterly this week, alongside Sales Growth: Five Proven Strategies from the World’s Sales Leaders, by Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark of McKinsey.

“Without sales companies would not exist. So it is curious that departments such as strategy or marketing are endlessly analysed by theorists whereas the front-line of business is often ignored…These two books, which finally give the field some proper attention, are long overdue.”

The comments suggest there’s an important debate to be had over how far sales can be turned into a scientific discipline – and to what extent it remains an art.

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