The Australian Broadcasting Corporation interviewed me, Doc Searls, Rob Walker and Neela Sakaria as part of this very interesting Future Tense radio show about how technology is changing how we buy and sell.
Of all the books which have been written about working with Steve Jobs, the best, I think, is Ken Segall's Insanely Simple: The Obsession That Drives Apple's Success. Segall worked as a creative director at Chiat Day for much of its long association with Apple, and his book is full of insightful stories about Apple's… Continue reading How to sell an idea to Steve Jobs
Maureen Dowd in the NYTimes on October 9th describing the President's squeamishness on the stump: At a fund-raising concert in San Francisco Monday night, the president mocked Romney’s star turn, saying, “What was being presented wasn’t leadership; that’s salesmanship.” It is that distaste for salesmanship that caused Obama not to sell or even explain health care… Continue reading Salesmanship not leadership
This one from The New York Times' review of Arnold Schwarzenegger's memoir Total Recall. This book ends with a not-great list of “Arnold’s Rules.” They are basic (“Reps, reps, reps”), boorish (“No matter what you do in life, selling is part of it”), big on denial (“When someone tells you no, you should hear yes”) and… Continue reading Negative sales stereotype no. 3,678,478